As a Graphic Designer at Shodhana Limited, you will be responsible for crafting visually impactful designs that support the company’s marketing, branding, and communication objectives. You will work on a diverse range of projects, from digital advertisements and social media content to print collateral and product packaging. Your ability to combine creativity with technical expertise will be essential in delivering effective design solutions that resonate with target audiences and reinforce the Shodhana Limited brand.
Key Responsibilities
- Design and produce high-quality graphics for various media, including websites, social platforms, email campaigns, brochures, product packaging, and presentations.
- Collaborate with marketing teams, copywriters, and project managers to understand project goals, target audiences, and messaging requirements.
- Develop design concepts, layouts, and visual assets that align with brand guidelines and project objectives.
- Revise and refine designs based on feedback from stakeholders, ensuring all deliverables meet quality standards and deadlines.
- Prepare files for digital and print production, ensuring correct formatting, color accuracy, and resolution.
- Maintain and update brand assets, templates, and style guides to ensure consistency across all visual communications.
- Conduct research on design trends, competitor materials, and audience preferences to inform creative decisions and keep the brand visually relevant.
- Manage multiple projects simultaneously, prioritizing tasks and communicating progress to team members and supervisors.
- Participate in brainstorming sessions and contribute creative ideas to enhance the effectiveness of marketing campaigns and product launches.
- Ensure all designs are accessible, user-friendly, and optimized for their intended platforms or formats.
Required Experience and Tools
- Proven experience in graphic design for commercial, marketing, or branding projects, with a portfolio demonstrating a range of design styles and applications.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with digital design tools such as Figma or Sketch.
- Solid understanding of layout, typography, color theory, and visual hierarchy.
- Experience preparing files for both print and digital production, including knowledge of prepress processes and web optimization.
- Strong organizational skills, attention to detail, and the ability to manage multiple projects under tight deadlines.
- Effective communication and collaboration skills, with a willingness to receive and implement feedback constructively.
Work Environment
You will be part of a dynamic and creative team, collaborating with professionals across marketing, product, and communications departments. The role offers opportunities for professional growth, creative exploration, and direct impact on the visual identity and success of Shodhana Limited’s products and campaigns.